Shekarar Siyayya ta Jumma'a ta shekara-shekara a gasar cinikin Amurka ta shekara a cikin Amurka, a hukumance a hukumance kashe Kirsimeti da Sabuwar Shekara a yamma. Duk da yake mafi girman hauhawar farashin kaya a cikin shekaru 40 ya sa matsin lamba kan kasuwar siyar da kasuwa, Black Jumma'a kamar yadda gaba daya ya saita sabon rikodin. Daga gare su, wasan kwaikwayo mai amfani yana da ƙarfi, zama mahimmancin tuki don ci gaban tallace-tallace gabaɗaya.
Jimlar yawan masu siyayya sun ci sabon babban, da kuma wuce gona da iri sun kasance masu ƙarfi.
Bayanin binciken da aka saki da Hukumar Kula da Kasa (NRF) da wadata masu ban sha'awa da kuma nazarin Amurkawa miliyan 17, sama da kashi miliyan 17 a wannan shekara, sama da kashi 1721.
Juma'a Juma'a ta kasance mafi shahara rana don cinikin kantin sayar da kayayyaki a cikin-store. Kimanin masu amfani da miliyan 72.9 don kwarewar cinikin gargajiya na gargajiya, daga miliyan 66.5 a cikin 2021. Asabar bayan masu siyar da miliyan 63.4 a bara. Kudin da aka kawo na MasterCard ya ba da rahoton kashi 12% a cikin tallace-tallace na cikin-kantin sayar da baki akan Jumma'a Black, ba gyara don hauhawar farashin kaya ba.
Dangane da bincike na NRF da ingantaccen bincike, masu amfani da masu bincike suna ciyar da kimanin $ 325.44 a kan sayayya da aka yiwa a karshen mako, sama da $ 3021. Yawancin wannan ($ 229.21) an gurfanar da su don kyaututtuka. "Lokacin shagon biyu na kwanaki biyar na ci gaba da taka muhimmiyar rawa a lokacin cinikin hutu." Mataimakin shugaban zartarwa, manufar dabarun zartarwa a nasara. Dangane da nau'ikan sayayya, kashi 31 na masu amsa sun ce sun sayi kayan wasa, na biyu kawai ga sutura ne da kayan haɗi (50 bisa dari), wanda ya zama na farko.
Tallan tallace-tallace na kan layi ya buge rikodin, tare da tallace-tallace na yau da kullun a yau da kullun 285%
Aiwatar da wasan yara akan dandamali na kasuwanci ya fi girma. Akwai miliyan 130.2 miliyan masu siyar da kan layi a kan Black Jumma'a a wannan shekara, sama da 2% daga 2021, a cewar NRF. A cewar Adobe Nazarin Gaskiya, wanda ke waƙoƙi sama da kashi 85% na masu siyar da 100 US Online na Amurka yayin sayayya ta yanar gizo, sama da 2.3% daga wannan lokacin a bara. Wannan ya tashi daga dala biliyan 8.92 na wannan lokacin a cikin 2021 biliyan 923 na zamani a cikin 2020, wani rikodin ta hanyar "Black Jumma'a" a kan 2020, wani rikodin ta hanyar "Black Jumma'a" a lokacin wayoyin hannu, wasa da kayan aiki da kayan aiki.
Wasan wasan yara sun kasance sanannun rukuni ga masu siyar da Juma'a a wannan shekara, tare da matsakaita tallace-tallace na yau da kullun 285% daga daidai lokacin da ya gabata, a cewar Adobe. Wasu daga cikin manyan wasanni da wasan motsa jiki na wannan shekara sun haɗa da Fortnite, Roblox, Bluy, Funko Pop, Funko Pop, FUNKO POP, National Geographic Heograpen da ƙari. Hakanan Amazon shima ya ce gida, fashion, 'yan wasa, Kayan kwallaye, na'urorin Amazon sun fi karfin sayar da sayarwa a wannan shekara.
Amazon, Walmart, Laizada da wasu suna ba da ƙarin yarjejeniyar wannan shekara fiye da a shekarun da suka gabata, kuma suna ƙaruwa har zuwa mako guda ko fiye. A cewar Adobe, fiye da rabin masu sayen sayen masu siyar da siyar da farashin farashi da amfani da kayan aikin Kwamfutocin kan layi. " Saboda haka, a wannan shekara, wasu kamfanoni na e-kasuwanci ta hanyar ci gaba da yawa na ci gaba ".
Misali, Shein da Tein-Corcewararren kasuwancin Einduoduo, ba wai kawai ba ne daddare-ul-Jumma'a da aka yi amfani da shi a matsayin Welfare tarin da aka saba amfani da su na Kol. Tiktok ya kuma ƙaddamar da abubuwan da suka faru kamar su studio sarkar Capive, wani sabon salo na Jumma'a Shopping na bidiyo, da aika lambobin ragi a kan layi. Kodayake waɗannan manyan abubuwan fitowa har yanzu sun sanya kayan wasa na asali, akwai alamun cewa suna kawo sabbin canje-canje ga kasuwancin gargajiya na Amurka ta Amurka, wanda ya cancanci kallon.
Epiloge
Fignan wasan kwaikwayon na wasan wasan wasan kwaikwayo a cikin Amurka "Black Jumma'a" ya nuna cewa bukatar kasuwa har yanzu tana da karfi a karkashin matsa lamba na hauhawar farashin kaya. Dangane da bincike na NRF, shekaru-shekaru na cin zarafin shekara don lokacin da ke gudana ta karshen Disamba zai kewaya daga kashi 942.6 biliyan zuwa dala biliyan 960.4. Fiye da makonni biyu kafin Kirsimeti, suna sa ran kasuwar mabiya ta wasan wasan kwaikwayo don ci gaba da kyakkyawan yanayi.
