Rahoton na shekara-shekara ya haɗa da bayanai daga masu mallakar fasaha 82 a cikin nishaɗi, kayan wasan yara, kayan kwalliya, abinci da abin sha da sauran sassa, tare da tallace-tallacen tallace-tallace na samfuran lasisi da suka kai dala biliyan 273.4, kusan dala biliyan 15 daga 2021.
NEW YORK, NY / ACCESSWIRE / Yuli 27, 2023 / Lasisi Global, jagora a ba da lasisi, a yau ta sanar da babban bincikenta na shekara-shekara na Mafi kyawun Lasisi na Duniya. Rahoton na wannan shekara ya nuna tallace-tallacen tallace-tallace na kayayyakin masarufi masu lasisi zai zama dala biliyan 273.4 a cikin 2022, tare da haɓaka gabaɗaya sama da dala biliyan 26 don samfuran samfuran fiye da 40 da aka ambata a cikin rahoton.
Rahoton Manyan Lasisi na Duniya na shekara-shekara yana tattara bayanai kan tallace-tallacen tallace-tallace na duniya da gogewar samfuran masu lasisi masu lasisi daga manyan samfuran duniya a cikin nau'ikan nau'ikan nau'ikan nau'ikan nau'ikan nau'ikan nau'ikan nau'ikan iri, gami da nishaɗi, wasanni, wasanni, kayan wasan yara, samfuran kamfanoni, kayan sawa da tufafi.
Masana'antar nishaɗi tana ci gaba da samar da mafi girman kudaden shiga na lasisi, tare da manyan masu ba da lasisi guda biyar a duniya kawai suna samar da kudaden shiga na dala biliyan 111.1. Kamfanin Walt Disney ya ƙaddamar da girma mafi girma a cikin 2022, tare da tallace-tallacen tallace-tallace na samfuran masu amfani masu lasisi ya karu da jimlar dala biliyan 5.5.
"Yayin da kalubalen tattalin arzikin duniya ya yi tasiri ga amincewar mabukaci kuma ya rushe kowane masana'antu a tsaye, samfuran lasisi na zamani sun samo asali, haɓakawa da bunƙasa," in ji Ben Roberts, Daraktan abun ciki na EMEA a Lasisi Global. “Sakamakon ya nuna cewa kasuwa za ta bunkasa. Za mu ga babban ci gaba a cikin 2022 yayin da kamfanoni ke neman saduwa da magoya baya da masu siye ta sabbin hanyoyi masu ban sha'awa. "
Mattel ya ba da rahoton ci gaba mafi mahimmanci a cikin lokaci, tare da tallace-tallace na samfuran masu amfani da lasisi sun tashi daga dala biliyan 2 a cikin 2019 zuwa dala biliyan 8 a cikin 2022. Nazarin shari'a irin su samfurin Mattel don tallafawa blockbuster Barbie ya nuna yadda nasarar haɓaka kayan fasaha zai iya haifar da haɓakar tallace-tallace. .
Sabbin kamfanoni da aka haɗa a cikin rahoton Manyan Lasisi na Duniya na 2023 sun haɗa da Jazwares, Zag, Scholl's Wellness Company, Just Born Quality Confections, Toikido, Fleischer Studios, AC Milan, B. Duck, Cardio Bunny da Duke Kahanamoku, da sauransu.
Baya ga bayyana bayanan kuɗi na kamfani, Lasisi Global yana hasashen makomar masana'antar a cikin rahotonta na Brandscape, wanda ke amfani da bayanan binciken don yin hasashen yanayi ta hanyar 2024 da bayan haka. Kashi 60% na masu amsa suna suna salon a matsayin yanki mafi mahimmanci don haɓaka haɗin gwiwa, tasiri da wayar da kan jama'a ta hanyar haɗin gwiwa ta alama. 62% na masu amsa sun kuma ce salon zai zama babban nau'in da za a yi la'akari yayin aiki tare da masu lasisi a 2024.
Mataimakiyar Amanda Cioletti ta ce "manyan masu lasisin 10 na duniya su kadai sun ba da matsakaicin ci gaban kashi 19% na shekara-shekara, yana nuna fa'ida iyawa da kuma ci gaba da yanayin kasuwar kayayyakin masarufi masu lasisi, da kuma sha'awar mabukaci na fadada samfuran tallace-tallace," in ji Amanda Cioletti, mataimakin. shugaban kasa. abun ciki da dabarun Kungiyar Ba da Lasisin Duniya ta Kasuwannin Informa, wanda ya haɗa da alamun kafofin watsa labarai Lasisi Global, Expo Lasisi, Bayar da Lasisin Turai da Babban Taron Ƙirƙirar Samfura da Lasisi. "Masana'antar tana haɓakawa, kuma bayanan da aka gabatar a cikin rahoton sun tabbatar da inganci da ƙarfin da dabarun kasuwanci mai lasisi ke ba wa masu mallakar alama, masana'anta da masu siyarwa. Ba tare da la'akari da yanayin tattalin arziki ba, mutane za su yi sha'awar samfuran kayayyaki da samfuran da suka amince da su. Franchising. Soyayya Lasisi yana ba da tabbataccen hanyar siyar da mabukaci."
Lasisi Global, wani ɓangare na Ƙungiyar Ba da Lasisi ta Duniya, ita ce kan gaba a cikin wallafe-wallafe a cikin masana'antar ba da lasisi, tana ba da abun ciki na edita mai nasara wanda ya haɗa da labarai, al'amuran, bincike da rahotanni na musamman kan samfuran mabukaci na duniya da kasuwannin tallace-tallace. Ta hanyar mujallunsa, gidan yanar gizon sa, wasiƙun imel na yau da kullun, gidan yanar gizon yanar gizo, bidiyo da wallafe-wallafen taron, Lasisi Global ya kai fiye da masu gudanarwa da ƙwararru 150,000 a duk manyan kasuwanni. Mujallar kuma ita ce bugu a hukumance na al'amuran masana'antu ciki har da bikin baje kolin lasisi, nunin baje kolin lasisi na Turai, baje kolin lasisi na Shanghai da Babban Taron Innovation Brand da Lasisi.
Rukunin Lasisin Duniya na Kasuwannin Informa, reshen Informa plc (LON:INF), babban mai shirya nuni ne kuma abokin watsa labarai ga masana'antar ba da lasisi. Manufarta ita ce ta haɗa samfura da samfuran tare don samar da damar ba da lasisi a duk duniya. Rukunin Lasisin Duniya na Kasuwanin Informa yana samar da abubuwan da suka faru da samfuran bayanai don masana'antar ba da lasisi: Expo Lasisi, Baje kolin Lasisin Lasisin Turai, Baje-kolin Lasisin Shanghai, Samfura & Ba da Lasisi Babban Taron Innovation da Lasisin Duniya. Ƙungiyar Lasisi ta Duniya ce ke ɗaukar nauyin taron Ƙungiyar Lasisi ta Duniya.
Duba sigar tushe akan accesswire.com: https://www.accesswire.com/770481/Disney-Pokmon-Mattel-and-More-Named-License-Globals-Top-Global-Licensors
Lokacin aikawa: Satumba 11-2023
