A cikin 'yan shekarun nan, tare da "komai na iya zama makafi akwatin" hauka, fashion toys sannu a hankali zo a cikin jama'a ido. Kayan wasan kwaikwayo na zamani, wanda kuma aka sani da kayan wasan fasaha ko zanen kayan wasan yara, suna haɗa ra'ayi na fasaha, ƙira, yanayi, zane, sassaka da sauran abubuwa, kuma galibi na manya ne. Bayanan sun nuna cewa akwai babban fili don bunkasa kasuwar caca. Girman kasuwa ya karu daga yuan biliyan 6.3 a shekarar 2015 zuwa yuan biliyan 22.9 a shekarar 2020, tare da CAGR na shekaru biyar na 29.45%. A cewar rahoton cibiyar nazarin harkokin masana'antu ta kasar Sin Forst Sulivan, cibiyar nazarin masana'antu ta kasar Sin, har yanzu ana ci gaba da samun bunkasuwar masana'antar wasan ruwa ta kasar Sin, inda kogin kasar Sin ke kara samun karbuwa da kaunar masu amfani da shi, ana sa ran daukacin kasuwar za ta zarce. Yuan biliyan 76 a shekarar 2024, 2027 Matsakaicin kasuwar wasan kogin kasar Sin zai kai yuan biliyan 160.
Kamfanonin kayan wasan kwaikwayo da yawa sun fara shiga kasuwannin ketare, wasu kayayyaki na kasar Sin ma sun samu tagomashi daga masu amfani da su a ketare, suna nuna karfin kirkire-kirkire da tasirin al'adu. Kayan wasan kwaikwayo na zamani ba abin sha'awa ba ne na wasu tsirarun mutane, amma sun tashi zuwa sha'awar ruhaniya da al'adu.
Menene kyawawan kayan wasan yara ke nufi ga matasa? Yadda za a ƙirƙiri hoton IP tare da ƙimar Sinanci da tasirin duniya?
Offline, fitattun wuraren manyan kantunan kasuwanci da yawa suna shagunan sayar da kayayyaki da injunan siyarwa, kuma mutane sun yi farin cikin kashe dubun yuan don siyan "karamin Choxing". Kan layi, samfurin kayan wasan yara na cikin gida POP Mart ya zarce Lego da Bandai a shekara ta biyu a jere don zama babban mai siyar da kayan wasan wasan yara a ranar Singles na Tmall. Bugu da kari, wasu gidajen tarihi na kokarin kaddamar da kayayyakin al'adu da kere-kere a cikin akwatin makafi, kamfanonin da ke sarrafa kayan rubutu na gargajiya suna gwada ruwa, haka kuma da yawa daga cikin kamfanonin Intanet suna kwararowa cikin wannan masana'antar...
Wannan wani shiri ne na kashe kuɗi na matasa, amma kuma ƙoƙarin kawo fasaha a cikin rayuwar Jama'a a kan farashi mai araha. Bayan akwatin makafi, babbar kasuwar amfani da al'adu ta kunno kai, kuma mutane da yawa ba za su iya taimakawa ba amma abin mamaki - menene abin wasan wasan kwaikwayo? Me yasa ya shahara haka? Shin zafi yana dawwama?
1.Fashion toys: Wani sabon nau'i na kasuwanci haɗa fasaha da kasuwanci
Wadanne kayan wasan yara ne na zamani? Babban yarjejeniya a cikin masana'antar ita ce, kayan wasan yara na zamani, an taƙaita su, sun samo asali ne daga Hong Kong da Japan a ƙarshen karni na 20 kuma masu zanen kaya da masu fasaha masu zaman kansu ne suka ƙirƙira su, kuma aka sani da kayan wasan fasaha ko zanen kayan wasan yara.
Sau da yawa ana tsara shi tare da ɗan titin, tawaye da salo na yau da kullun, kuma ana samarwa cikin ƙayyadaddun ƙima kuma akan farashi mai tsada, yawan amfani da kayan wasan kwaikwayo na salon an fara iyakance shi ga ƙaramin da'irar.
A farkon karni na 21st, an haɗa manufar wasan kwaikwayo ta hip-play tare da raye-raye na gida da masana'antar talabijin a Turai, Amurka da Japan, kuma wasu shahararrun nau'ikan wasan kwaikwayo da hotuna sun fito, kamar KAWS, BE@RBRICK. da sauransu.
Lokacin da lamari masu zuwa suka shiga ɓangaren China, sun zama mafi rarrabewa a cikin siffofin wayoyin, da kuma sauya kayan wasa zuwa kasuwa mafi girma - kasuwa mai ƙira.
Bugu da ƙari, akwatin makafi mafi shahara, hannun, kayan wasan BJD (kayan wasan motsa jiki na haɗin gwiwa) kuma suna cikin nau'in wasan wasan motsa jiki na zamani, farashin ya tashi daga dubun yuan zuwa dubun yuan.
Kamfanoni da ke da alaƙa da kayan wasan yara sun shiga cikin sarkar masana'antu, kuma yanayin yanayin yanayin wasan wasan ya fara farawa daga ƙira, samarwa da tallace-tallace zuwa kasuwannin ciniki na hannu na biyu da kuma manyan nune-nunen kan layi.
2.Me yasa matasa suke son kayan wasan kwaikwayo?
"Idan akwai 'yar tsana da gaske nake so in saya, akwai wani abu game da shi wanda ke magana da ni, kuma wannan motsin rai da jin dadi yana da mahimmanci." Wani tsohon dan wasan ya bayyana dalilinsa. Kayan wasan kwaikwayo na salon ba tare da kauri ba kamar bango, amma mafi sauƙin samar da haɗin kai tare da masu siye, halayen sa sun cika ta masu amfani don aiwatar da motsin zuciyar su.
3. Haɓaka al'adar haɓaka tare da ci gaba mai dorewa ya rage a warware shi
A halin yanzu, yawancin masana'antun kayan wasan kwaikwayo na zamani sun samar da yaren "akwatin makafi" ta hanyar ɗaukar marufi ɗaya, girman, hanyar siyarwa da ɓoyayyiyar rabo. Amma wannan nau'i ba shine irinsa na farko ba a cikin masana'antar kayan wasan yara, kuma samfurin tallace-tallace ne kawai. Tushen masana'antar caca har yanzu nau'in abun ciki ne, kuma masana'antar wasan caca ta China na buƙatar ci gaba da bincika ƙarin samfura tare da haɗa wasu abubuwan al'adun Sinawa da hotuna fiye da harshe da tsarin da kamfanoni kamar Lego da Disney suka ƙirƙira.
Idan yanayin gaba na kayan wasan kwaikwayo na salon zai haɓaka zuwa fasaha, to ana buƙatar haɓaka kauri na ƙirar wasan ƙirar salon, don haɓaka masu fasaha da gaske waɗanda za su iya nuna muryar The Times. "A yau, da yawa daga cikin hotunan da muke gani mai yiwuwa sun zama Westernized. A nan gaba, shin za mu ga wasu shahararrun wasanni da aka yi wahayi zuwa gare su daga haruffa kamar masu takobi na kasar Sin da ke yawo a duniya?" "Ya dogara da yawa a kan al'adun kasar Sin na zanen."
Yanar Gizo:https://www.weijuntoy.com/
Ƙara: No 13, FuMa One Road, Chigang Community, Humen Town, Dongguan City, Lardin Guangdong, Sin
Lokacin aikawa: Nuwamba-23-2022
