Masana'antu mai ma'ana yana murmurewa a hankali

Kwanan nan, PT Mattel Indonesia (PTMI), watau wani matattara a Indonesia, da bikin cika shekaru 30 da aiki da kuma a lokaci guda ya ƙaddamar da fadada cibiyar ta Indonesiya, wanda shi ma ya hada da sabon cibiyar mutu-sati. Fadada zai kara karfin samuwar mattel da hotular masu zafi Alloy wasan wasan wasan kwaikwayo kuma ana tsammanin zai kirkiro sabbin ayyuka 2,500. A yanzu haka, Indonesiya tana samar da 'yar tsana miliyan 85 da kuma manyan motoci miliyan 120 don Mattel a shekara.
Daga gare su, yawan Barbie Dols ya samar shine mafi girma a duniya. Tare da fadada masana'antar, ana sa ran fitowar dollie da miliyan 1.6 a bara zuwa akalla miliyan 3 a mako. Kimanin kashi 70% na albarkatun kasa na Mattel wanda Mattel ya samar a Indonesia an So Indonesia. Wannan fadada da fadada fadada zai kara siyan kayan rubutu da marufi daga abokan hulɗa na gida.
 
An ba da rahoton cewa an kafa tsarin Mattel a cikin 1992 kuma ya gina ginin masana'anta a murabba'in murabba'in 45,000 a cikin Cikarang, West Java, Indonesia. Wannan kuma masana'anta ne na farko na Mattea a Indonesia (kuma ana kiranta masana'antar West), kwarewa wajen samar da Barbie dols. A cikin 1997, Mattel ta bude masana'antar gabas a Indonesiya tana rufe yankin murabba'in murabba'in 88,000, yin Indonesia babban tushen samar da kayan duniya don Barbie. A lokacin ganiya, yana daukar mutane kusan mutane 9,000. A shekara ta 2016, Mattel Indonesia yamma masana'anta ta canza zuwa masana'antar ta mutu, wanda yanzu shine Mattel Indonesia mutu-simintin (midc na takaice). Shuke-casting dila-sukan shiga samarwa a cikin 2017 kuma yanzu shine babban tushen samarwa na duniya don ƙafafun zafi 5-yanki saita.
 
▌Malaysia: Masana'antu mafi girma a duniya
A cikin kasar makwabta, makwabta Mattel ta kuma yi bikin cika shekaru 40 da kuma sanar da fadada masana'antar, ana sa ran za a kammala shi a watan Janairu 2023.
Mattel Malaysia Sdn.bhd. (MMSB na gajere) shine tushe mafi girma a cikin duniya, yana rufe wani yanki na murabba'in murabba'in 46,100. Hakanan dai kawai ƙafafun masu zafi guda ɗaya na samfurin-yanki a duniya. Tsarin matsakaici na yanzu shine kusan motocin miliyan 9 a mako. Bayan fadada, karfin samarwa zai karu da 20% a cikin 2025.
▌Mahimmancin mahimmancin
A matsayin sababbin zagaye na wadatarwar sarkar wadataccen wadataccen wadataccen wadataccen wadatar da kuma mahimmancin mahimman masana'antar, dukansu biyun suna da mahimman sarkar a karkashin layin kamfanin na kadarorin kamfanin. Rage farashi da inganta ingantaccen aiki yayin da haɓaka ƙarfin masana'antu, ƙara yawan ƙwarewar fasaha. Masana'antar masana'antu guda hudu sun kuma motsa ci gaban masana'antar masana'antar gida.