By Ada Lai/ [email protected] /14 SeSatumba 2022
Akwai sabon salo a cikin masana'antar wasan wasa, bisa ga dillalin kayan wasan Toys R Us. Kayan wasan yara na karuwa da shahara yayin da matasa ke neman kwanciyar hankali a cikin kayan wasan yara a lokutan wahala na annoba da hauhawar farashi.
A cewar mujallar Toyworld, kusan kashi ɗaya bisa huɗu na duk abin da aka sayar da kayan wasan yara a cikin shekarar da ta gabata, ƴan shekara 19 – zuwa 29 ne suka yi, kuma rabin duk Legos da aka sayar da su manya ne suka saya.
Kayan wasan yara sun kasance babban nau'in buƙatu, tare da tallace-tallacen duniya ya kai kusan dala biliyan 104 a cikin 2021, ya karu da kashi 8.5 cikin ɗari duk shekara. Dangane da Rahoton Kasuwar Toy ta Duniya ta NPD, masana'antar wasan yara ta haɓaka da kashi 19% a cikin shekaru huɗu da suka gabata, tare da wasanni da wasanin gwada ilimi suna ɗaya daga cikin nau'ikan haɓaka cikin sauri a cikin 2021.
Catherine Jacoby, manajan tallace-tallacen Toys R Us ta ce "Wannan shekarar tana yin wani sabon salo ga masana'antar yayin da kasuwar kayan wasa ta gargajiya ta sake komawa." Nostaljiya na karuwa, kuma kayan wasa na gargajiya suna dawowa
Jacoby ya yi bayanin cewa bayanai na baya-bayan nan sun nuna cewa akwai bukatu da yawa a cikin kasuwar kayan wasan yara, musamman yadda ake tashe-tashen hankula. Wannan yana ba da dama ga masu siyar da kayan wasa don faɗaɗa kewayon samfuran da suke da su.
Jacoby ya kuma bayyana cewa ba son rai ba ne kadai ke haifar da siyar da kayan wasan yara na gargajiya, kafafen sada zumunta na sada zumunta sun saukaka wa manya wajen samun kayan wasan yara, kuma sayen kayan wasan yara ba abin kunya ba ne ga manya.
A kan waɗanne kayan wasan yara ne suka fi shahara, Jacoby ya ce shekarun Sixties da Seventies sun ga haɓakar kayan wasan wasan kwaikwayo tare da fasalin iska, da kuma kayayyaki kamar StretchArmstrong, HotWheels, PezCandy da StarWars suna sake dawowa.
A cikin 1980s, an ƙaddamar da ƙarin fasaha a cikin kayan wasan yara, gami da motsi na lantarki, fasahar motsin haske da sauti, kuma ƙaddamar da Nintendo ya yi tasiri sosai a kasuwar wasan yara. Yanzu, in ji Jacoby, waɗannan kayan wasan yara suna ganin sake dawowa.
Shekaru 90 sun ga karuwar sha'awar kayan wasan wasan fasaha na fasaha da adadi mai aiki, kuma yanzu alamu kamar Tamagotchi, Pokemon, PollyPocket, Barbie, HotWheels da PowerRangers suna yin dawowa.
Bugu da kari, alkalumman ayyukan da ke da alaƙa da shahararrun shirye-shiryen talabijin na 80s da fina-finai sun zama mashahurin Ips ga kayan wasan yara a yau. Jacoby ya ce zai iya sa ran ganin karin kayan wasan yara da aka hada tare da fina-finai tsakanin 2022 da 2023.
Lokacin aikawa: Satumba-20-2022
