Gabatarwa
MGA Entertainment, babban kamfani na Lol Surprise dolls wanda ya fara sha'awar kayan wasan wasan kwaikwayo na waje, ya yi babban motsi tare da tsohon salon salon sa, The Baez Dolls: Miniverse tare da sabbin kayayyaki guda biyu da sabbin kayayyaki da yawa.
Mini fashion baby
MGA Entertainment yana ƙaddamar da Bratz Minis® da Bratz Mini Cosmetics a cikin 2022, bikin cika shekaru 21 na ƙaddamar da Bratz Dolls. "Wadannan nau'ikan samfurori biyu suna da ma'ana iri daya," in ji Ishaku dian, mai kafa da Shugaba. Girman yana da ƙananan, amma cikakkun bayanai ba su da kullun, kuma girman yana da sauƙin tattarawa. “Sabbin kayayyakin sun bambanta da abin da masana’antu da masu tattara kayan wasan yara suka gani a baya, kuma duk ayyukan suna da amfani,” in ji shi.
An ƙaddamar da shi azaman ƙaramin jakar sirri, tarin Mini Bratz ya zo a cikin tsana na Bratz tsayi cm 5 cm a cikin salon fakitin trapezoidal na gargajiya don manyan tsana. Kuma ana iya amfani da akwatin don nunin ƴar tsana don gujewa ɓarna kayan marufi. Silsilar farko ta ƙunshi tsana 24 a cikin siffofi daban-daban.
Tarin Bratz Mini Makeup shima yana zuwa cikin nau'in jakar sirrin trapezoidal (akwatin makafi), wanda ya haɗa da ƙaramin kayan kayan shafa guda biyu masu amfani, gami da inuwar ido, lipstick, launin gira, da sauransu. Hakanan za'a iya amfani da marufi azaman wurin nunin samfur. Silsilar farko tana da ƙananan kayan kwalliya 16 daban-daban don tattarawa.
Za a samu duka tarin duka a wata mai zuwa a Amurka da kuma a manyan kasuwannin duniya (China kuma) akan $9.90. TikTok, Instagram da YouTube za su kasance suna Buga sanarwa don gina buzz a kusa da sabon samfurin.
Ita ce farkon layin MGA's Miniverse™ mai tattara kayan wasan yara, kuma ana tsammanin ɗaukar samfuran ƙaunataccen kamfanin kuma ya sanya su zama "ƙananan sararin samaniya" wanda zai burge manya da yara.
Nishaɗin MGA ya ƙaddamar da layin a cikin mahallin irin wannan zuwa ga LOL Surprise dolls, wanda aka yi wahayi ta hanyar shahararrun bidiyoyi na kan layi. A cikin binciken bidiyo ne kamfanin ya gano kananan kayan wasan yara da sauran abubuwa na yau da kullun a cikin nau'ikan siffofi, salo da nau'ikan nau'ikan a cikin shahararrun gajerun bidiyo sama da miliyan 75, abin mamaki na tarin tarin microan ya fara ɗaukar nauyi. Jerin samfuran a halin yanzu a cikin shirin "Mini-universe" shine: Little Teck, LOL Surprise Dolls, Makarantar Sakandare ta Rainbow.
Moose Toys Shopkins ya zama sananne a duniya a cikin 2016, tare da tallace-tallace ya kai miliyan 600 a cikin wannan shekarar. Moose Toys ya lashe kyautar Us Toy Sales Champion da Kyautar Kayan Wasan Wasan Amurka don Mafi kyawun Yarinyar Yarinya. Kananan kayan wasan leda na kasar Sin da sauran mashahuran masanan wasan yara, masu rubutun ra'ayin yanar gizo sun kuma yi jerin bidiyo na cire akwatin.
Tabbas, tarin tarin biyun da ke sama ƙananan ne kuma masu tarawa azaman wuraren siyarwa, kuma MGA Entertainment shine farkon a cikin ƙaramin filin wasan don ba da shawarar tsari, sararin samaniya.
"Universalization" kuma wani yanayi ne mai zafi a cikin lasisi a cikin 'yan shekarun nan. Kowane babban mai ba da lasisin tsari yana rarraba keɓaɓɓen IP ɗin sa tare da halaye iri ɗaya da haɗin labarin cikin abin da ake kira tsarin sararin samaniya, wanda za'a iya tattarawa da siyarwa a cikin kasuwancin kasuwanci na gaba. Misali, bayan da Nezha ya fashe a kasar Sin, kasar Sin ta gabatar da wani “duniya da aka ware”. Amma wannan ya faru a ko da yaushe a Hollywood, ba a ma maganar a cikin Marvel Universe. Wizarding World, sabon IP don sararin Wizarding, ya haɗa da Harry Potter da Fantastic Beasts da Inda za a Nemo su.
Duk waɗannan sararin samaniya suna tallafawa da tarin fina-finai, wasanni, TV da ƙari. Amma labari mai daɗi shine alamar Bratz kanta tana da ɗaruruwan hotunan tsana da labarun da za a gina a kai. The iri kaddamar a 2001, tare da matsananci m titi kyau yarinya image, subvert Barbie yar tsana daraja, daraja cikakken mutum sa, tallace-tallace wuce Barbie na wani lokaci. A cikin 2005, Mattel ya kai ƙarar MGA Entertainment, wanda ya fara yaƙin haƙƙin mallaka wanda ya ɗauki fiye da shekaru goma. Saboda karar, 'yan tsana na Bratz sun bace a hankali daga ɗakunan ajiya na shekaru da yawa, kawai sun dawo kasuwa a farkon 2010 don bikin cika shekaru 10 na alamar. A cikin 2013, Bratz ya sami gyaran fuska tare da sabon tambari da cikakken gyare-gyare a cikin 2014 a ƙoƙarin dawo da alamar zuwa tushen sa.
Dolls yanzu suna da nasu tashar Youtube, faɗaɗa kasancewar kafofin watsa labarun, jerin gidan yanar gizo mai motsi tasha, da app don duk kwamfutar hannu da na'urorin wayar hannu waɗanda ke ba yara damar yin hulɗa tare da haruffan Baze da duniyarsu.
Lokacin aikawa: Yuli-20-2022
