A makon da ya gabata ne aka fara bikin cinikin Black Friday na shekara-shekara a Amurka, inda a hukumance aka fara kakar cinikin Kirsimeti da sabuwar shekara a kasashen yamma. Yayin da mafi girman hauhawar farashin kayayyaki a cikin shekaru 40 ya sanya matsin lamba kan kasuwannin kasuwa, Black Friday gabaɗaya ya kafa sabon rikodin. Daga cikin su, amfani da kayan wasan yara ya kasance mai ƙarfi, yana zama muhimmin ƙarfin tuƙi don haɓaka tallace-tallace gabaɗaya.
Adadin masu siyayya ya yi sabon girma, kuma yawan amfani da layi ya kasance mai ƙarfi.
Bayanan binciken da National Retail Federation (NRF) da Prosper Insightful & Analytic (Prosper) suka fitar sun nuna cewa a lokacin Black Friday a cikin 2022, Amurkawa miliyan 196.7 sun yi siyayya a cikin shaguna da kan layi, haɓaka kusan miliyan 17 akan 2021 kuma mafi girman lamba tun lokacin da NRF ta fara bin diddigin bayanan a cikin 2017. Fiye da mutane miliyan 122.7 sun ziyarci shagunan bulo da turmi a bana, sama da kashi 17 cikin 100 daga 2021.
Black Friday ta kasance rana mafi mashahuri don siyayya a cikin kantin. Kimanin masu siye miliyan 72.9 ne suka zaɓi ƙwarewar siyayyar fuska da fuska na gargajiya, daga miliyan 66.5 a cikin 2021. Ranar Asabar bayan Thanksgiving iri ɗaya ce, tare da masu siyayya miliyan 63.4, sama da miliyan 51 a bara. MasterCard's Spending-pulse ya ba da rahoton karuwar 12% na tallace-tallace a cikin kantin sayar da kayayyaki a ranar Jumma'a ta Black Friday, ba a daidaita shi don hauhawar farashin kaya ba.
Bisa ga binciken NRF da Prosper mabukaci, masu amfani da binciken suna kashe kusan $ 325.44 akan sayayya masu alaƙa da hutu a ƙarshen mako, daga $ 301.27 a cikin 2021. Yawancin waccan ($ 229.21) an keɓe don kyauta. "Lokacin cinikin godiya na kwanaki biyar yana ci gaba da taka muhimmiyar rawa a duk lokacin cinikin hutu." Phil Rist, mataimakin shugaban zartarwa na dabarun a Prosper. Dangane da nau'ikan sayayya, kashi 31 cikin 100 na masu amsa sun ce sun sayi kayan wasan yara ne, na biyu bayan tufafi da kayan haɗi (kashi 50), waɗanda ke matsayi na farko.
Tallace-tallacen kan layi sun yi babban rikodi, tare da tallace-tallacen kayan wasan yau da kullun da kashi 285%
Ayyukan kayan wasan yara akan dandamalin kasuwancin e-commerce sun fi shahara. Akwai masu siyayyar kan layi miliyan 130.2 a ranar Jumma'a ta wannan shekara, sama da 2% daga 2021, a cewar NRF. Dangane da Adobe Analytics, wanda ke bin sama da kashi 85% na manyan dillalan kan layi na Amurka 100, masu amfani da Amurka sun kashe dala biliyan 9.12 akan siyayya ta kan layi a lokacin Black Friday, wanda ya karu da 2.3% daga daidai wannan lokacin a bara. Wannan ya haura daga dala biliyan 8.92 na daidai wannan lokacin a cikin 2021 da dala biliyan 9.03 na lokacin “Black Friday” a cikin 2020, wani rikodin, wanda ke haifar da ragi mai zurfi akan wayoyin hannu, kayan wasan yara da kayan motsa jiki.
Toys ya kasance sanannen nau'in siyayya ga masu siyayya a ranar Jumma'a ta Black wannan shekara, tare da matsakaicin tallace-tallace na yau da kullun da kashi 285% daga daidai wannan lokacin a bara, a cewar Adobe. Wasu daga cikin mafi kyawun wasanni da kayan wasan yara a wannan shekara sun haɗa da Fortnite, Roblox, Bluey, Funko Pop, kayan aikin Geographic Geoscience na ƙasa da ƙari. Amazon ya kuma ce gida, kayan kwalliya, kayan wasan yara, kyakkyawa da na'urorin Amazon sune mafi kyawun siyar da kayayyaki a wannan shekara.
Amazon, Walmart, Lazada da sauransu suna ba da ƙarin ciniki a wannan shekara fiye da shekarun da suka gabata, kuma suna tsawaita su na mako ɗaya ko fiye. A cewar Adobe, fiye da rabin masu amfani suna canza dillalai don ƙananan farashi kuma suna amfani da "kayan aikin kwatanta farashin kan layi." Sabili da haka, a wannan shekara, wasu rookies e-commerce ta hanyar haɓakawa iri-iri na nufin "tashi zuwa matsayi".
Misali, SHEIN da Temu, reshen kasuwancin e-kasuwanci na Pinduoduo, ba wai kawai ƙaddamar da rangwame mai ƙarancin ƙarfi ba yayin lokacin haɓaka “Black Jumma'a”, har ma sun kawo wa kasuwar Amurka tarin abubuwan jin daɗin jama'a da aka saba amfani da su. da keɓaɓɓen lambar rangwame na KOL. TikTok kuma ya ƙaddamar da abubuwan da suka faru kamar gasa ta zanen studio kai tsaye, ƙalubalen siyayyar Jumma'a ta Black Friday, da aika lambobin ragi akan layi. Ko da yake waɗannan upstarts har yanzu ba su sanya kayan wasan yara babban nau'insu ba, akwai alamun suna kawo sabbin canje-canje ga kasuwancin e-commerce na gargajiya na Amurka, wanda ya cancanci kallo.
Epilogue
Ayyukan da aka yi na amfani da kayan wasan yara a Amurka "Black Jumma'a" ya nuna cewa har yanzu bukatar kasuwa tana da ƙarfi a ƙarƙashin matsin hauhawar farashin kaya. Bisa kididdigar da NRF ta yi, karuwar tallace-tallacen tallace-tallace a duk shekara na kakar da ke gudana zuwa karshen Disamba zai kasance daga kashi 6 zuwa 8 bisa dari, tare da jimillar dala biliyan 942.6 zuwa dala biliyan 960.4. Fiye da makonni biyu kafin Kirsimeti, sa ran kasuwar masu amfani da kayan wasan yara za ta ci gaba da samun ci gaba mai kyau.
Lokacin aikawa: Dec-14-2022
