Kwanan nan, PT Mattel Indonesiya (PTMI), reshen Mattel a Indonesia, ya yi bikin cika shekaru 30 da fara aiki, kuma a lokaci guda ya kaddamar da fadada masana'anta na Indonesian, wanda ya hada da sabuwar cibiyar watsa labarai ta mutu. Fadadawar za ta ƙara ƙarfin samar da motocin kayan wasa na Mattel's Barbie da Hot Wheels kuma ana sa ran ƙirƙirar kusan sabbin ayyuka 2,500. A halin yanzu, Indonesiya na samar da ’yan tsana Barbie miliyan 85 da kuma motoci masu zafi miliyan 120 don Mattel a shekara.
Daga cikin su, adadin tsana na Barbie da masana'anta ke samarwa shine mafi girma a duniya. Tare da fadada masana'antar, ana sa ran fitar da tsana na Barbie zai karu daga miliyan 1.6 a kowane mako a bara zuwa akalla miliyan 3 a kowane mako. Kimanin kashi 70% na kayan da ake amfani da su na tsana da Mattel ke samarwa a Indonesiya an samo su ne daga Indonesia. Wannan faɗaɗawa da haɓaka iya aiki zai ƙara sayan kayan yadi da marufi daga abokan gida.
An ba da rahoton cewa an kafa reshen Indonesiya na Mattel a shekara ta 1992 kuma ya gina ginin masana'anta da ke da fadin murabba'in mita 45,000 a Cikarang, yammacin Java, Indonesia. Wannan kuma ita ce masana'anta ta farko ta Mattel a Indonesiya (wanda kuma ake kira masana'antar Yamma), wanda ya kware wajen samar da tsana na Barbie. A cikin 1997, Mattel ya buɗe wani masana'antar Gabas a Indonesiya mai faɗin yanki na murabba'in murabba'in 88,000, wanda ya sa Indonesiya ta zama babban tushen samar da tsana na Barbie. A lokacin kololuwar yanayi, tana daukar ma'aikata kusan 9,000. A cikin 2016, Mattel Indonesia West Factory ya canza zuwa masana'antar simintin simintin gyare-gyare, wanda yanzu shine Mattel Indonesia Die-Cast (MIDC a takaice). Tushen simintin simintin gyare-gyaren da aka canza ya shiga samarwa a cikin 2017 kuma yanzu shine babban tushen samar da kayayyaki na duniya don saitin 5 mai zafi mai zafi.
▌Malaysia: Babban masana'anta Hot Wheels a duniya
A cikin makwabciyar kasar, reshen Malesiya na Mattel shi ma ya yi bikin cika shekaru 40 da kafu tare da ba da sanarwar fadada masana'anta, wanda ake sa ran kammalawa a watan Janairun 2023.
Mattel Malaysia Sdn.Bhd (MMSB a takaice) ita ce cibiyar masana'anta na Hot Wheels mafi girma a duniya, wanda ke rufe yanki kusan murabba'in murabba'in 46,100. Har ila yau, ita ce kaɗai mai ƙera samfura guda ɗaya na Hot Wheels a duniya. Matsakaicin matsakaicin ƙarfin masana'antar yana da kusan motoci miliyan 9 a kowane mako. Bayan haɓakawa, ƙarfin samarwa zai ƙaru da 20% a cikin 2025.
▌Dabarun mahimmanci
Yayin da sabon zagaye na toshewar sarkar samar da kayayyaki a duniya sannu a hankali ke murmurewa, labarin fadada kamfanin Mattel na masana'antu biyu na ketare yana da muhimmiyar dabara, dukkansu muhimman abubuwan da suka shafi rarraba sarkar samar da kayayyaki a karkashin tsarin dabarun haske na kamfani. Rage farashi da haɓaka ingantaccen aiki yayin haɓaka ƙarfin masana'antu, haɓaka aiki da haɓaka ƙarfin fasaha. Manyan masana'antu guda huɗu na Mattel suma sun haɓaka haɓaka masana'antar kera na gida.
Lokacin aikawa: Dec-27-2022
