Dogon tarihi
Na farko da aka saya-da-bayar da tallace-tallace ya koma 1905, lokacin da Kamfanin Quaker Oats ya ba abokan ciniki waɗanda suka tattara isassun tambura su fanshe su don ainihin kwanon rufi, kuma ba har zuwa shekarun 1950 ba ne kamfanonin abinci suka fara sanya kyauta a cikin kwalaye. Tun daga nan,kayan wasan yarasun zama ɗaya daga cikin mafi kyawun kyauta ga kamfanonin abinci dasun zama mashahuri.
A cikin 1957, Kellogg ya gabatar da ƙaramin jirgin ruwa na filastik; A wannan shekarar, Nabisco ya sanya "masu sihiri a karkashin ruwa" a cikin akwatin abincin karin kumallo na Shreddies; A cikin 1966, zuma mai ɗanɗanon hatsin karin kumallo (Sugar Puffs) ya aika da kayan wasan yara na dabbobi; A cikin 1967, abincin karin kumallo Ricicles ya aika da siffofi na halin yara na Birtaniya Noddy; A cikin 1976, Kellogg's ya ba Mista Men lambobi a cikin akwati na Coco Pops… A cikin 1979, McDonald's ya shiga gasar kuma ya kawo lasisin IP a cikin kyautar kayan wasan yara, yana haifar da yanayi.
A cikin shekarun 1990s, Kellogg's kadai ya dauki hayar kamfanonin talla guda uku don fito da ra'ayoyi don tallan tallace-tallace. Logistix, daya daga cikin abokan aikinta na talla, ya kiyasta cewa ya sayar da kayan wasan yara sama da biliyan 1.
Kyauta ce amma ba mara hankali ba
Kafin zayyana abubuwan ba da kayan wasan yara, Logistix yana bin diddigin binciken da ya shafi yara: nawa kuɗin aljihu yara ke samu, nawa shirye-shiryen talabijin da suke kallo, da sauransu. Wanda ya kafa Logistix, Ian Madeley, ya ce abu ne mai wahala a samar da wani abu da zai iya daukar hankalin yara na wasu mintuna. Da farko, ya kamata a sarrafa farashin a cikin tsari na 'yan cents. Kuma yawancin jigogin wasan wasan sun kasance ba tare da nuna bambanci tsakanin jinsi ba, a wasu lokuta "masu son samari" (saboda a lokacin, 'yan mata suna jin dadin wasa da kayan wasan yara maza, amma yara maza ba su jin dadin wasa da kayan wasan yara mata). Don haka kafin yin shawarwari ga kamfanin abinci, masu tsara Logistix suna yin tunani tare da danginsu don ganin ko za su iya samun amincewa daga iyaye mata da yara. "Yara suna da kai tsaye, suna son shi idan suna son shi, ba sa son shi idan ba sa so." "Ya tuna mai tsara samfur James Allerton.
Akwai sauran ƙalubale da yawa. Bugu da ƙari, yi la'akari da kayan wasan yara a cikin akwatin samfurin Kellogg. Matsakaicin girman shine 5 x 7 x 2 cm. James Allerton ya ce: “Lokacin da kuke tsarawa, ba za ku iya wuce milimita 1 ba. Bugu da ƙari, nauyin kowane abin wasan yara dole ne a sarrafa shi a cikin wani kewayon, don a iya sanya shi daidai a cikin jakar marufi akan layin samarwa ta injin. Har ila yau, saboda dalilai na tsaro, dole ne a gwada kayan wasan yara don shaƙewa, kamar ba ƙananan sassa waɗanda za su iya rushewa cikin sauƙi, don dacewa da yara masu shekaru daban-daban da kuma tabbatar da cewa ba su da amfani.
Gabaɗaya gabatarwa zai ɗauki daga makonni shida zuwa watanni uku. Wannan yana nufin cewa masana'antun Asiya dole ne su samar da kayan wasan yara miliyan 80 a lokaci guda, don haka ya ɗauki kimanin shekaru biyu daga ra'ayin zuwa akwatin.
Canje-canjen lokutan kyauta na kayan wasan yara
A halin yanzu, al'adar ba da kayan wasan yara a cikin abinci ta ɓace a cikin Burtaniya saboda buƙatun manufofin.
A tsakiyar 2000s, ƙungiyoyin mabukaci sun fara matsa wa gwamnati game da cin abinci mai kyau ga yara. Debra Shipley, 'yar majalisar jam'iyyar Labour, ta matsawa dokar abinci ta yara, wacce ta takaita yadda ake sayar da abinci ga yara. Yin amfani da abubuwan ba da kayan wasan yara a matsayin hanyar haɓaka hanya ɗaya ce da aka ƙuntata. Ƙarin binciken ya hana kamfanonin hatsi. A Burtaniya, McDonald's ya shawo kan guguwar kuma ya dage kan ci gaba da kai kayan wasan yara a cikin Abincin sa na farin ciki.
Yayin da aka hana shi a Burtaniya, ba da kayan wasan yara a abinci yana bunƙasa a wani wuri.
Creata, wani kamfanin talla na Sydney wanda ya maye gurbin Logistix a matsayin abokin ba da kyauta na Kellogg, ya ƙaddamar da faranti masu jigo na DIY a Australia da New Zealand a cikin 2017. An ƙaddamar da wani mascot na hatsi na hatsi mai suna Bowl Buddies wanda ya rataye a gefen kwano. a Arewacin Amurka da Latin Amurka a cikin 2022.
Tabbas, abubuwan ba da kayan wasan yara a cikin waɗannan akwatunan abinci sun canza tare da The Times. A farkon 2000s, tare da haɓakar kayan wasan bidiyo na gida, kamfanonin hatsi sun fara ba da wasannin CD-Rom na dambe, kuma daga baya, an tura yara zuwa gidajen yanar gizo ko aikace-aikacen da za su iya buga wasanni masu alama. Kwanan nan, lambobin QR akan akwatunan hatsin karin kumallo na Nabisco's Shreddies sun jagoranci abokan ciniki zuwa "Avatar: Ruwa" -wasan haɓaka gaskiya.
Ba ku sani ba, kyaututtukan wasan yara za su bace a hankali a fagen abinci?
Lokacin aikawa: Yuli-06-2023
