Masu cin kasuwa suna ba da fifikon kashe kuɗinsu ta fuskar hauhawar farashin kayayyaki da sauran abubuwan tattalin arziki, saboda wasu fa'idodin “tallafawa” da yawancin masu amfani da suka samu yayin bala'in ya ƙare ko zai ƙare a wannan shekara. Gaskiyar ita ce, ɓangaren walat ɗin masu amfani da aka keɓe ga abubuwa na hankali kamar kayan wasan yara shineraguwa. Masu masana'anta a cikin kayan wasan yara da sauran masana'antu za su buƙaci yin aiki tuƙuru don kama wani yanki na kuɗin da suka rage bayan masu amfani da su sun biya.lissafin su
Kayan wasan yara super category
Zurfafa zurfafa cikin sakamakon masana'antar wasan wasa, uku daga cikin manyan nau'ikan 11 sun sami girma. Gine-ginen gine-gine sun haura 6%, tare da manyan nasarorin da aka samu daga Lego ICONS da Lego Speed Champions. Poksammon ne ke tukawa, kayan wasan yara masu kyau sun sami riba ta biyu mafi girman dala, sama da kashi 2 cikin ɗari, ababen hawa suna biye da su, suma sun haura kashi 2 akan Motoci masu zafi.
Alamar kayan wasan yara mafi kyawun siyarwa
Uku daga cikin manyan 10 kuma sune manyan samfuran haɓaka 10 a cikin masana'antar
oksammon, Hot Wheels, da Disney Princess. Sauran samfurori a cikin 10 mafi girma har zuwa Yuli na wannan shekara sun hada da Squishmallows, Star Wars, Marvel Universe, Barbie, Fisher, Lego Star Wars da National Football League.
Yanayin masana'antar wasan yara
Yayin da sauran shekara ke ci gaba, masana'antar kayan wasan yara suna buƙatar shirya don tasirin da matakan matakan macro da yawa za su yi akan masu amfani. Duk da cewa hauhawar farashin kayayyaki yana raguwa, amma har yanzu yana karuwa, kuma fifikon iyalai dole ne su ciyar da iyalansu. Za a ci gaba da biyan lamunin dalibai a watan Oktoba. Daga cikin masu ba da bashi miliyan 45 da abin ya shafa, mafi girman sashi (shekaru 25 zuwa 49) yana riƙe da kusan kashi 70 na bashin lamunin ɗalibai. Wannan rukunin masu saye da sayarwa suna kashe dala biliyan 11 a shekara wajen sayan kayan wasan yara, don haka rabon su a masana'antar wasan ba ya da kima. Shirin bayar da tallafin yara ya kuma shirya kawo karshen wannan kaka, inda ya bar iyalai da ke da yara miliyan 9.5 na bukatar gyara don biyan kudin kula da yara.
A gefen tabbatacce, watakila Barbie zai ceci masana'antar wasan yara. Sakamakon tallace-tallace na Yuli yana nuna wasu farfadowa a cikin masana'antar wasan yara idan aka kwatanta da kwata na biyu, galibi godiya ga kayan fim
2023 Fina-finai biyu da suka shafi masana'antar wasan yara
Ko da yake Warner Bros. '" Barbie: Fim ɗin" ya kasance a cikin gidan wasan kwaikwayo na makonni biyu kawai, Mattel's Barbie shine samfurin da ya fi girma a cikin Yuli. Ban ga kasuwar abin wasa da zafi ba tun Star Wars: The Force Awakens. Fim ɗin, wanda aka saki a cikin Disamba 2015, ya shigo cikin zamanin Star Wars na Disney, wanda ya ga masana'antar wasan kwaikwayo ta haɓaka 7% a waccan shekarar a bayan "Star Wars." A shekara mai zuwa, masana'antar ta haɓaka da kashi 5 cikin ɗari. Na yi imani The Force Awakens ya sa mutane su je kantin sayar da kayayyaki su sayi kayayyakin Star Wars, amma sun tafi sun sayi ƙari.
Tare da ruwan hoda a kusa da kowane kusurwa da farin ciki a fadin masana'antu da tsararraki, buzz a kusa da Barbie yana haifar da sha'awa fiye da dukiyar kanta. Wannan ita ce farfadowar da masana'antar wasan wasan ke buƙata don samun ƙarin masu amfani da kayan wasan yara da kuma kawo su zuwa hanyar wasan wasan yara. Tare da ƙalubalen tattalin arziki da ke kewaye da mu, masana'antu suna buƙatar yin amfani da mafi yawan waɗannan lokuta na musamman don kawo farin ciki da jin daɗi a cikin rayuwarmu.
Lokacin aikawa: Nuwamba-21-2023
