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Binciken kasuwar masana'antar wasan yara

1. Matsayin ci gaban masana'antu:

Masana'antar kayan wasan kwaikwayo na cikin gida za su kasance masana'anta marasa ƙarfi zuwa masana'anta na ƙarshe da haɓaka iri mai zaman kansa A halin yanzu, sarkar masana'antar wasan wasan ta kasu kashi biyu cikin binciken samfuri da ƙirar haɓakawa, samarwa da masana'anta, tallan tallan alaƙa uku.Har ila yau, ƙimar haɓakar tattalin arziƙin hanyoyin haɗin gwiwa daban-daban ya bambanta, wanda bincike da ƙirar haɓakawa da tallan tallan alama suka mamaye babban ƙarshen duk sarkar masana'antu, mafi girman ƙimar tattalin arziƙin, yayin da masana'anta ke da alaƙa mai ƙarancin ƙima.

2. Ci gaban yanki: Guangdong yana da fa'ida a bayyane

Ci gaban gungu na masana'antu a cikin masana'antar wasan kwaikwayo ta kasar Sin a bayyane yake.Kamfanonin wasan wasan kwaikwayo na kasar Sin suna da muhimman halaye na rarraba shiyya-shiyya, wadanda aka fi mayar da su a Guangdong, da Zhejiang, da Jiangsu, da Shanghai da sauran yankunan bakin teku.Dangane da nau'ikan samfura, masana'antun wasan kwaikwayo na Guangdong sun fi samar da kayan wasan wuta da lantarki;Kamfanonin wasan wasa a lardin Zhejiang sun fi samar da kayan wasan katako;Kamfanonin kayan wasan yara a lardin Jiangsu sun fi samar da kayan wasan yara masu kayatarwa da ’yan tsana na dabbobi.Guangdong ita ce cibiyar samar da kayan wasan yara mafi girma a kasar Sin, bisa kididdigar shekarar 2020 da ta nuna cewa yawan kayayyakin wasan wasan na Guangdong ya kai dalar Amurka biliyan 13.385, wanda ya kai kashi 70% na adadin kayayyakin da kasar ke fitarwa.Birnin Dongguan, a matsayin daya daga cikin yankunan da ke da mafi yawan masana'antun samar da kayan wasan yara, kimiyya da fasaha da fasaha mafi girma a cikin Guangdong, ya samar da mafi girma da cikakkun ilimin kimiyyar masana'antu, kuma tasirin gungu na masana'antu a bayyane yake, bisa ga bayanin.Kididdigar kwastam ta Dongguan, a shekarar 2022, fitar da kayayyakin wasan wasan Dongguan zuwa kasashen waje ya kai yuan biliyan 14.23, wanda ya karu da kashi 32.8%.

OEM abin wasan yara

Samar da kayan wasan yara na kasar Sin galibi OEM ne.Ko da yake kasar Sin babbar kasa ce da ke kera kayan wasan yara, kamfanonin fitar da kayan wasa galibi OEM OEM ne, wanda sama da kashi 70% na kayan wasan na waje ke cikin sarrafawa ko sarrafa samfurin.Kamfanoni masu zaman kansu na cikin gida na kasar Sin sun fi mayar da hankali ne a fannin kera kayayyaki masu matsakaici da matsakaici, kuma sun kasance a karshen sarkar masana'antu a bangaren masana'antar wasan wasan kwaikwayo ta duniya.Samfurin OEM ya dogara da umarni daga masana'antun samfuran gida da na waje, kuma ribar da ake samu galibi suna zuwa ne daga ƙimar da aka ƙara na tsarin masana'anta.Ginin tashar ba shi da cikakke, tasirin alamar ba shi da ƙarfi, kuma ikon ciniki yana da rauni.Tare da ci gaba da haɓaka farashin aiki da farashin kayan masarufi, kamfanonin da ba su da cikakkiyar fa'ida da rashin fa'ida za su fuskanci matsin lamba na aiki.Kasuwar wasan wasa ta tsakiya da babba tana mamaye da sanannun kamfanoni na waje irin su Mattel da Hasbro a Amurka, Bandai da Tome a Japan, da Lego a Denmark.

3.Patent analysis: Fiye da 80% na abubuwan da ke da alaƙa da kayan wasa na ƙira

Bayanai sun nuna cewa yawan aikace-aikacen mallaka a masana'antar wasan wasa ta kasar Sin ya yi daidai da jimillar tattalin arzikin kasar Sin.A daya hannun, zurfafa yin gyare-gyare da bude kofa ga kasashen waje na kasar Sin, ya sa an samu 'yantar da karin karfi, da kyautata ababen more rayuwa, da kyautata zuba jari, da yanayin kasuwanci, da inganta tsarin shari'a, don inganta kirkire-kirkire.A cikin wannan zamani, an fitar da cikakkiyar damar samun ci gaba a dukkan fannonin rayuwar jama'a a kasar Sin, ciki har da kayan wasan yara, da dukkan nau'o'in rayuwa sun yi amfani da damar tarihi na bunkasa da girma.

Kera kayan wasan yara

A daya hannun kuma, tare da saurin bunkasuwar kimiyya da fasaha ta duniya, kirkire-kirkire na kara taka rawa wajen tafiyar da tattalin arziki.Yawan aikace-aikacen haƙƙin mallaka da ke da alaƙa da "kayan wasa" ya zarce fiye da 10,000 a cikin shekaru uku da suka gabata (2020-2022), kuma adadin aikace-aikacen ya fi 12,000.Fiye da abubuwa 15,000 da abubuwa sama da 13,000.Bugu da kari, tun daga watan Janairun 2023, yawan aikace-aikacen mallakar mallakar kayan wasan yara ya kai fiye da 4,500.

Daga ma'anar nau'in nau'in kayan wasan kwaikwayo, fiye da 80% na takardun da aka yi amfani da su suna cikin ƙirar bayyanar, launuka masu launi da daban-daban, wanda ya fi sauƙi don jawo hankalin yara;Samfurin amfani da haƙƙin ƙirƙira sun kai 15.9% da 3.8% bi da bi.

Bugu da ƙari, dangi na masu sauraro na kayan wasan yara masu laushi sun fi fadi, kuma kasuwancin kuma suna da ƙwarin gwiwa don ƙira sabbin kayayyaki.


Lokacin aikawa: Afrilu-25-2024